A picture speaks a thousand words: how to visually build your brand with founder Melissa Martin from Melissa Martin Photography

If you think about the most memorable websites, social feeds, movies or even television ads you’ve seen, chances are, they are all highly visual.

The thing is, we humans are super visual learners, so it makes complete sense to take this approach when it comes to the branding in your own organisation, right?! 

While getting professional photos can feel a bit awkward, shouty and even cringeworthy, they are an important part of every business. 

So in this episode Mel runs us through the value of professional photos, and shares some tips and tricks for getting the most out of them.

Listen in to learn about:

• What led Mel to turn her creative hobby into a fledgling photography business for ambitious entrepreneurs and business leaders
• How compelling visuals can help you gain a competitive advantage in a crowded marketplace
• Tips for capturing memorable visuals 
• They key ingredients of a great photo: think lighting, composition, expression and more
• The importance of thinking about what you want to communicate to your audience through your visuals, and creating a narrative around them
• Where and when (you might be surprised by this one!) to use your professional photos once you receive them 
• The one thing you should invest in from a photography perspective, even if you’ve got minimal budget to work with

Looking to take the leap and invest in some beautiful images for your brand? Or simply want some advice about what to do with your photos? 

Learn more about Mel’s services and get in touch with her here. 

She also happens to be an amazing singer! Listen to Mel’s stunning voice here.